t20
seed / innovate / mentor / engineer / accelerate
CHALLENGE
Cricket is a bat-and-ball game played between two teams of 11 players on a field at the centre of which is a rectangular 22-yard long pitch. It was first played in England in the 16th century. By the end of the 18th century, it developed into the national sport of England. Expansion of the British Empire led to cricket being played across the world and today it is played in 107 countries out of which 17 play the game professionally.
It is commonly referred to being the unifying religion of India as it is said that cricket unites Indians better than any religion can ever do but with all this euphoria there was no place where Cricket fans could socialize, Chat or get to know each other and talk about a favorite game, player or moment in cricket. It was a dull non-interactive online experience.
SOLUTION
Enter t20.com – Home of Global cricket. The Destination for the Game of cricket built by the fans and for the fans.t20.com provides fans of cricket with a Facebook like capability to interact and socialize eon their favorite cricketing subject.
With over 720,000 registered users it is the largest base of of cricket fans anywhere in the world and provides latest news, scores, historical data, statics, featured videos, image galleries, live chats and more.
RESULT
ideaTree mentored and seed funded t20.com, and today it has the largest base of cricket fans anywhere on the web who use the site daily.
It is run by a team of highly motivated and die hard sports enthusiastic who constantly manage the destination with an array of live events, news, chats and articles.